It truly starts here. Does your value proposition truly set your products and/or solutions clearly differentiated value apart by solving a unique problem? Do you believe you are a “Why?” company that exists for reasons that are clearly communicated, that resonates with your Ideal Buyer(s), and creates curiosity to learn more? Is there a verifiable ready market of Ideal Buyers for your offer? What is your evidence of a yes answer? In your market communication processes, can your ideal customers easily differentiate or preview the added value from partnering with you over all other options? And is your team clearly aligned with your VP, your mission, and your Why, consistently delivering on the promises made to the market? If not, it may be time to reevaluate your Value Proposition(s), transition to a Why company, and ensure that your brand promise is being effectively previewed, communicated, and fulfilled.

Does your Revenue Growth Strategy clearly carry your value proposition to the market? Have you found and are you pursuing the clearly identified ideal buyers? Have you designed your customer acquisition, ongoing customer support and relationship management processes around the customer buying cycle to ensure that you are constantly in Discovery to uncover new problems to solve? Are you perceived as a vendor or partner by your customers? With A3, discover the keys to unlocking sustainable revenue growth by creating a well-defined and executable Revenue Growth Strategy that delivers superior value throughout the customer lifecycle of your Ideal Buyer. Dive deep into the world of personas, and the Four Disciplines of Customer Advocacy to deliver value and take your organization to new heights now and into the future.

A revenue culture does not stop with the Sales/Business Development team(s). Vital to sustainable growth is a united, driven culture of value creation aligned to your growth strategy. Is your organization truly focused on revenue growth, where decision making targets increase the value of your offerings? Have you harnessed the power of your “Why", centered around your Brand Promise, to drive sustainable value creation and growth? Do you possess a high Collaborative Quotient, breaking down silos and aligning with your customers' needs to deliver unique value? Could your Brand Promise be better integrated as the driving force behind your organization's success? Consider joining the ranks of phenomenally successful Revenue Cultures that excel in creating long-term partnerships and emotionally satisfied customers. Ask yourself: does your organization embody this type of culture?

Your Language of Execution (LOE) – Your LOE has two parts… externally with your Ideal Buyer, and internally to ensure the answer to the internal question of “how we do our work” centered around the Most Important Numbers or Vital Goals of your company. It starts with a proven sales process that aligns to your buyer’s pain, needs, and wants, creates trust and confidence in your company as a trusted partner, and lives in perpetuity with your customers in terms of delivering value in touch point. Internally, your It serves as your process roadmap for achieving the drivers that lead to your key goals outlined in your Revenue Growth Strategy. It is this language of execution that not only does your Business Development department follow but should be integrated throughout your company. Without a clear and scalable LOE in place, meetings tend to wander without effective decision making and course correction, delaying progress and slowing your growth engine. Do you have a firm grasp on the precise status of your revenue strategy and are all team members aligned in an evidenced based manner with the growth goals? Is it easy for you to identify exactly where you are succeeding and where to require course correction? It is essential to have a cohesive and company-wide LOE process in place to ensure that decision making is collaborative, and the next steps are in line with the critical goals within your strategy. Strategy is important, of course, but by implementing this Pillar alone, customized to your organization of course, could be the differentiator your team, stakeholders and customers are looking for in terms of driving value creation.

Are you truly maximizing the potential of your business development team (which is not limited to BD)? Do your leaders, through their behavior and cultivation of a high CQ, encourage real value creation? Delve deeper with us into the world of organizational leadership and discover simple leadership keys to driving sustainable growth, and uncovering the secrets to ensuring your strategy lives at the core of all behaviors and collaboration and decision making. Following the fine tuning of the Value Proposition and Revenue Growth Strategy, we collaborate with you to identifying the necessary structure, capabilities, and characteristics needed to propel your organization, or to simply equip your existing team to accelerate growth. Embrace the power of self-awareness, a High CQ, and continuous development to unleash the full potential of your key leaders.

It is time to take a closer look at your resourcing strategy and ensure that you have the right resources in place to support your company's growth. Do not let a lack of resources hold you back from reaching your full potential. Take the time to evaluate your current resources, identify any gaps, and create a plan to fill those gaps before they become obstacles to your success and that you have a plan to resource growth when it becomes a reality. A strong resourcing strategy can mean the difference between thriving and merely surviving in today's competitive business landscape. Take the first step towards a more secure and successful future by assessing your resourcing strategy today.